Arietta is a multi-discipled rising star, producing Drum & Bass and Breaks, as well as being an international DJ. Her strong-willed approach and inability to settle for anything less than the best has lead to her tackling tough social issues through music. Initially hired to create artwork for her RESIST series, a project focusing on our current, turbulent, political landscape, we worked together to develop bold imagery reflecting the topics we would ‘tear into,’ quite literally. By combining typography, creative photography, some retouching and compositing, strong artwork was created for each release.
Her skills within the music business only begin behind the decks as she manages some of the largest names in the Jazz music world. Coming from this background she knew just how important it was to brand herself and consistently present the right image to her fans. After cultivating such a successful workflow together, I took on a more intimate approach to help her discover and develop visual identities for select up and coming artists within her artist management collective, including herself. I developed an identity for her internationally streamed bi-monthly radio show “BASS MOVEMENT” which lead to banners, fliers, and transparent overlays for her live-streamed video content. Through thoughtful marketing and advertising angles I’ve created brand identity packages, photos, stickers, album and single release artwork, full-bleed zine-layouts, tour-recap videos, fb video covers, content for Instagram, as well as innovative ways to deliver on-brand social-first content.
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