During my tenure in Los Angeles, California I received in depth training from some of the West coast’s most skilled modern urban typographers, artists, photographers, designers and apparel industry business minds. The Seventh Letter is a worldwide underground-art collective and streetwear brand of notorious graffiti writers and contemporary artists - such as Retna, Saber, Revok, Push, Risk, and many more.
My responsibilities during my intro into the world of cut & sew apparel ranged from coordinating and collaborating with artists, designers, photographers, and models. We brought new apparel pieces to life, created lookbooks, and informed the brand’s direction - with everything from die-cut sticker packs, down to the packaging.
Often responsible for working directly with the artists to vectorize and materialize their ideas into physical pieces, I created detailed mock-ups, then precise tech packs including all manufacturing specifications to create a sample product. I had an extremely high success rate - frequently never resampling before going to production - vital when sticking to a tight deadline and budget.
By working closely with the major apparel manufacturers, I learned more about production processes including DTG, screen printing, sublimation, and embroidery. I would frequently build marketing campaigns, and photograph products and models. I’d also handle website redesigns, modifications, and populating webstore assets.
production ready tee with handstyle painted by Revok
tee-mockup with original painting by Rime